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Components of competitor priming in task switching.

Morgan L Teskey1, Michael E J Masson2

  • 1Department of Psychology, University of Victoria, P.O. Box 1700 STN CSC, Victoria, BC, V8W 2Y2, Canada.

Memory & Cognition
|July 19, 2017
PubMed
Summary
This summary is machine-generated.

Competitor priming occurs when switching tasks, leading to interference. This study reveals a second aspect: misapplying a competing task to the target stimulus, especially with dissimilar task operations and relevant stimuli.

Keywords:
Competitor primingEvent codesTask switching

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Area of Science:

  • Cognitive psychology
  • Human experimental psychology

Background:

  • Action execution creates event codes integrating stimulus and action features.
  • Task switching can induce competitor priming when distractors retrieve competing event codes, causing interference.

Purpose of the Study:

  • To investigate a second aspect of competitor priming: the misapplication of a retrieved competing task to the target stimulus.
  • To differentiate this effect from other task- and stimulus-based priming sources.

Main Methods:

  • Two task-switching experiments using picture-word compound stimuli.
  • Manipulation of task relevance and processing operations to elicit competitor priming.

Main Results:

  • A significant increase in competitor priming was observed.
  • This increase was particularly notable when switching between tasks with highly different processing operations.
  • The effect was amplified when the competing task was highly relevant to the target stimulus.

Conclusions:

  • Competitor priming can arise from applying a competing task to the distractor that cued it.
  • Competitor priming can also result from the misapplication of the competing task to the target stimulus.