Components of competitor priming in task switching

Executing an action in response to a stimulus is thought to result in the creation of an event code that integrates stimulus and action features (Allport, 1987; Hommel in Visual Cognition 5: 183-216, 1998). When switching between tasks, competitor priming occurs if a distractor stimulus cues the retrieval of a previously established event code in which that distractor is bound to a competing task, creating a source of interference with the current task whereby the observer is encouraged to apply the competing task to the distractor. We propose a second aspect of competitor priming: the misapplication of the retrieved competing task to the target stimulus. We report two task-switching experiments in which tasks applied to picture-word compound stimuli were manipulated to create conditions in which this second aspect of competitor priming could be revealed and distinguished from other sources of task- and stimulus-based priming. A substantial increase in competitor priming was observed when subjects switched between tasks that required very different processing operations and the competing task was highly relevant to the target stimulus. These results are consistent with our claim that competitor priming can result from applying the competing task either to the distractor that cued it or to the target stimulus.