Believe it or not: Health education works

This study tested the effectiveness of a targeted intervention in the form of healthy food consumption education and discount coupons for healthy food. A field experiment was used to implement healthy food consumption education among low-income families in Alabama. In collaboration with the Sylacauga Alliance for Family Enhancement (SAFE), two grocery stores serving low-income families, interventions such as food consumption education and discount coupons for healthy food were tested. Results show that access to healthy food and education about healthy food consumption encouraged low-income families to purchase healthier food.