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Related Experiment Video

Updated: Feb 21, 2026

Errors as a Means of Reducing Impulsive Food Choice

Errors as a Means of Reducing Impulsive Food Choice

Published on: June 5, 2016

Deciding for Future Selves Reduces Loss Aversion.

Qiqi Cheng¹, Guibing He¹

¹Department of Psychology and Behavioral Sciences, Zhejiang UniversityHangzhou, China.

Frontiers in Psychology

|October 6, 2017

Summary

This summary is machine-generated.

People exhibit less loss aversion when making decisions for their future selves compared to their current selves. This suggests emotions influence loss aversion, with reduced emotional impact for future-oriented choices.

Keywords:

future selves loss aversion multi-system theory risk attitude single-system theory

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Published on: January 9, 2016

Area of Science:

Behavioral Economics
Decision Science
Psychology

Background:

Loss aversion, the tendency to prefer avoiding losses over acquiring equivalent gains, is a key concept in behavioral economics.
Previous research suggests emotions influence decision-making biases like loss aversion.
The impact of temporal perspective on loss aversion remains an area for empirical investigation.

Purpose of the Study:

To investigate the degree of loss aversion for current versus future selves under risk.
To examine the role of emotions in moderating loss aversion across different time horizons.
To test the external validity of emotion-based explanations for loss aversion in a real-world context.

Main Methods:

An incentivized experiment was designed to elicit choices under risk.
Participants made decisions framed for their present and future selves.
Behavioral economic principles and statistical analysis were employed to quantify loss aversion.

Main Results:

Participants demonstrated significantly lower loss aversion when making decisions for their future selves.
Decisions for current selves showed a higher degree of loss aversion.
The findings support the hypothesis that reduced emotional salience for future selves mitigates loss aversion.

Conclusions:

Loss aversion is context-dependent, varying with temporal perspective.
Emotional responses play a crucial role in driving loss aversion.
The study validates previous findings on emotion's impact on loss aversion in a practical decision-making setting.