Social Media Utilization at an Academic Radiology Practice

Area of Science:

• Radiology
• Medical Education
• Social Media Trends

Background:

• Social media platforms are increasingly integrated into professional communication and education.
• Understanding utilization trends among different professional groups is crucial for effective integration.

Purpose of the Study:

• To analyze social media (SoMe) utilization patterns within an academic radiology department.
• To identify generational differences in SoMe use between trainees and faculty, and across Baby Boomers, Generation X, and Millennials.

Main Methods:

• An anonymous online survey was distributed to 172 radiologists (trainees and faculty).
• Data on SoMe usage, platform preferences, time spent, and educational use were collected.
• Statistical analyses included chi-square and Fischer exact tests.

Main Results:

• 83% of respondents use SoMe, with Facebook, YouTube, Instagram, and Twitter being most popular.
• Faculty were more likely to avoid SoMe than trainees (30% vs 9%).
• Trainees showed greater interest in SoMe-based education than Baby Boomers (73% vs 24%).

Conclusions:

• Significant generational gaps exist in social media adoption and perceived educational value in radiology.
• Current social media utilization in radiology education may not fully leverage its potential.
• Tailored strategies are needed to bridge generational divides and enhance SoMe integration in radiology training.