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    Investor decisions are influenced by information organization and order. Neurometric data reveals how integrated or segregated, and positive-negative or negative-positive information impacts approach-withdrawal and emotional indexes.

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    Area of Science:

    • Neuroscience
    • Behavioral Finance
    • Cognitive Psychology

    Background:

    • Investment decisions rely heavily on firm-provided information.
    • Understanding how information presentation affects investor psychology is crucial.

    Purpose of the Study:

    • To investigate the impact of information organization (segregated vs. integrated) and order (Negative-Positive vs. Positive-Negative) on investment decisions.
    • To analyze neurometric indicators like electroencephalographic rhythms, heart rate, and galvanic skin response.

    Main Methods:

    • Experimental design manipulating information organization and order.
    • Measurement of physiological responses: electroencephalographic rhythms, heart rate, and galvanic skin response.
    • Calculation of neurometric indicators: Approach-Withdrawal (AW) and Emotional (EI) indexes.

    Main Results:

    • A recency effect in Approach-Withdrawal Index (AWI) was observed in the Small Positive/Small Negative (SP/SN) information group.
    • For large-scale information (Big Positive/Small Negative - BP/SN; Big Negative/Small Positive - BN/SP), emotional responses are influenced by information organization.
    • Integrated presentation of BP/SN information led to greater approach potential.
    • BN/SP information showed that both order and organization influence decisions, with a preference for segregated information in Negative-Positive order.

    Conclusions:

    • Information organization and order significantly impact investor decision-making, particularly when large-scale data is involved.
    • Emotional responses are modulated by how information is presented.
    • Neurometric indicators provide insights into the subconscious processing of financial information.