Capturing Plastic Surgery on Film-Making Reconstruction Visible.

Area of Science:

• Medical Communications
• Public Health Education
• Surgical Specialties

Background:

• The Swiss Plastic Surgery Association aimed to enhance public understanding of plastic surgery.
• A common misconception is that plastic surgery solely encompasses cosmetic procedures.
• There was a need to communicate the quality and breadth of Swiss plastic surgery services.

Purpose of the Study:

• To create a corporate video illustrating "plastic surgery of confidence."
• To convey that plastic surgery is diverse and extends beyond aesthetics.
• To emphasize the high quality and trustworthiness of plastic surgery in Switzerland.

Main Methods:

• A 7-minute corporate video was produced, featuring 17 surgeons and 9 patients across 5 locations.
• The video showcased 17 diverse topics within plastic surgery, including preoperative and reconstructive aspects.
• Content was filmed in three Swiss national languages and released online in June 2016.

Main Results:

• The video successfully improved laypeople's perception of plastic surgery.
• Reconstructive surgery, in particular, saw a significantly enhanced understanding among the public.
• The evaluation used a questionnaire administered to lay individuals.

Conclusions:

• Freely accessible corporate videos are valuable tools for promoting plastic surgery.
• Such media can significantly aid public comprehension of the specialty's scope and benefits.
• The initiative successfully positioned Swiss plastic surgery as a field of quality and confidence.