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Copycat snacks: Can students differentiate between school and store snacks?

Georgianna Mann1

  • 1The University of Mississippi, Department of Nutrition and Hospitality Management, United States.

Appetite
|November 7, 2017
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Summary

Middle schoolers could distinguish taste differences in Rice Krispy Treats but not Froot Loops or Doritos between school and store versions. Copycat snacks may still impact perceptions of healthy foods in schools.

Keywords:
Competitive foodsFood policyNutritionSchoolsSensorySnacks

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Area of Science:

  • Nutrition Science
  • Consumer Behavior
  • Food Product Development

Background:

  • The Smart Snacks in School nutrition standards (2014) regulate snack foods sold in schools.
  • Food companies created "copycat snacks" to resemble store-bought items, potentially causing student confusion.
  • Understanding student perception of these snacks is crucial for school nutrition environments.

Purpose of the Study:

  • To assess middle school students' ability to differentiate between school (copycat) and store versions of snacks based on taste and appearance.
  • To evaluate students' perceptions of expected taste, purchase intentions, and healthfulness for both versions.
  • To determine if "copycat snacks" lead to consumer confusion and impact perceptions of healthy eating.

Main Methods:

  • Seventy-six middle school students participated in the study.
  • Triangle tests were used to evaluate taste differences for Froot Loops, Rice Krispy Treats, and Doritos (school vs. store versions).
  • Students assessed packaging, expected taste, purchase intentions, and perceived healthfulness of snack versions.

Main Results:

  • Students could differentiate the taste of school and store versions of Rice Krispy Treats.
  • Students could not differentiate the taste of school and store versions of Froot Loops and Doritos.
  • Store versions of all snacks were rated higher for expected taste and purchase intention, and lower for perceived healthfulness.

Conclusions:

  • While taste differentiation varied by snack, students perceived store versions more favorably.
  • "Copycat snacks" may not cause severe confusion but could influence perceptions of healthy food choices in schools.
  • Strategies like alternative packaging or reformulation may be needed to address potential confusion and promote healthier eating habits.