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Adriaan Spruyt1, Helen Tibboel2, Maarten De Schryver1

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Automatic stimulus evaluation depends on goal relevance. The study found that the evaluative priming effect, assessing automatic good-bad judgments, only occurred for goal-relevant stimuli.

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Area of Science:

  • Cognitive Psychology
  • Social Psychology

Background:

  • Automatic stimulus evaluation influences behavior.
  • The role of goal relevance in automatic evaluation is not fully understood.

Purpose of the Study:

  • To investigate if automatic stimulus evaluation is contingent on goal relevance.
  • To assess the impact of goal-induction on evaluative priming.

Main Methods:

  • Participants underwent goal-induction trials to establish goal-relevant and irrelevant stimuli.
  • Evaluative priming trials measured automatic good-bad evaluations of these stimuli.

Main Results:

  • A significant evaluative priming effect was observed exclusively for goal-relevant stimuli.
  • No reliable priming effect was found for goal-irrelevant stimuli.

Conclusions:

  • Automatic stimulus evaluation is modulated by goal relevance.
  • The evaluative priming paradigm shows potential as an assessment tool for goal-directed cognition.