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Using Panel Vendors for Recruitment Into a Web-Based Family Prevention Program: Methodological Considerations.

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PubMed
Summary
This summary is machine-generated.

Online panel vendors can recruit research participants, but careful verification is needed. While samples may not perfectly match the general population, vendors offer a viable recruitment method for online studies.

Keywords:
Internet paneleHealth interventionnonprobability panelsonline panel vendorspanelistsrecruitmentrecruitment methodsample characteristicssampling biasweb-based family prevention program

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Area of Science:

  • Public Health
  • Research Methodology
  • Behavioral Science

Background:

  • Online panel vendors are increasingly used for research recruitment.
  • These vendors match potential participants to specific study criteria for data collection.
  • Recruitment of families with adolescents for online intervention studies presents unique challenges.

Purpose of the Study:

  • To evaluate the effectiveness of online panel vendors in recruiting families with 16- to 17-year-old adolescents for a randomized control trial (RCT).
  • To assess how well the recruited sample reflects the general U.S. population.
  • To determine if the choice of panel vendor impacts the characteristics of the engaged families.

Main Methods:

  • Two online panel vendors were utilized to recruit 411 families with a 16- to 17-year-old teen.
  • Participant eligibility was initially screened by vendors and later verified by research staff via telephone.
  • Sample characteristics were compared against U.S. population data and between vendors.

Main Results:

  • Despite vendor screening, 23.8% of potential participants were ineligible upon direct verification.
  • The recruited sample was overrepresented by White participants and those with higher education levels compared to the general U.S. population.
  • No significant differences in family characteristics were observed between the two panel vendors, except for mean age.

Conclusions:

  • Online panel vendors offer a feasible method for recruiting participants for online research, including randomized control trials.
  • Rigorous verification processes are essential to ensure sample quality and eligibility when using panel vendors.
  • Further research is needed to optimize innovative online recruitment strategies for diverse and representative samples.