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Comparing the Effects of Electronic Cigarette Vapor and Cigarette Smoke in a Novel In Vivo Exposure System

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Measuring perceptions related to e-cigarettes: Important principles and next steps to enhance study validity.

Laura A Gibson¹, MeLisa R Creamer², Alison B Breland³

¹University of Pennsylvania, Philadelphia, PA, USA.

Addictive Behaviors

|November 28, 2017

Summary

This study offers guidance for researchers measuring perceptions of electronic cigarette (e-cigarette) use. It categorizes existing survey items and suggests best practices for validly assessing e-cigarette perceptions.

Keywords:

Beliefs E-cigarette Electronic cigarette Measurement Perceptions Vaping

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Area of Science:

Tobacco Regulatory Science
Behavioral Science
Public Health Research

Background:

Measuring perceptions of e-cigarette use is crucial for understanding initiation and continuation behaviors in youth and adults.
Existing measures of e-cigarette perceptions are highly variable due to device complexity and rapid product evolution.

Purpose of the Study:

To provide guidance to researchers developing surveys on e-cigarette perceptions.
To identify effective measurement approaches and those to avoid for assessing e-cigarette perceptions.

Main Methods:

Surveyed 14 Tobacco Centers of Regulatory Science (TCORS) sites.
Received and reviewed 371 e-cigarette perception items from seven sites.
Categorized items by perception type and identified measurement strategies.

Main Results:

Suggestions provided for four key areas: perceptions of benefits, harm, addiction, and social norms.
Appropriate assessment methods depend on study aims, respondent experience, device type, and age.
Continuous formative work is essential to capture perceptions in the evolving e-cigarette market.

Conclusions:

Researchers should adapt existing conventional cigarette perception measures for e-cigarettes, rather than relying on them without adjustment.
Tailoring measurement approaches to specific contexts and populations is critical for valid e-cigarette perception assessment.