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How do men's magazines talk about penises?
Craig Owen1, Christine Campbell1
1St. Mary's University, UK.
Journal of Health Psychology
|December 5, 2017
Summary
Men
Area of Science:
- Psychology
- Sociology
- Media Studies
Background:
- Masculinity and male identity are closely linked to the penis.
- Little research exists on how penises are discussed in media, impacting sexual health.
- Men's magazines offer insight into messages about manhood and sexual health.
Purpose of the Study:
- To analyze discourses surrounding penises in leading UK men's magazines.
- To identify dominant narratives and their impact on men's understanding of their bodies and sexual health.
- To inform health psychologists on effective communication strategies regarding male sexual health.
Main Methods:
- Discursive analysis of articles from four major UK men's magazines: Loaded, Men's Health, GQ, and Attitude.
- Identification and categorization of recurring themes and language used to discuss penises.
- Qualitative examination of the underlying messages and implications for masculinity and sexual health.
Main Results:
- Two primary discourses identified: 'Laddish' and 'Medicalised'.
- Both discourses create anxiety through unattainable masculine ideals and negative portrayals of penile appearance/health.
- Men are exposed to fear-inducing content related to their sexual health and body image.
Conclusions:
- The identified discourses in men's magazines contribute to a fear-based environment regarding male sexual health.
- Health psychologists can leverage these findings to develop targeted communication strategies.
- Understanding these media discourses is crucial for addressing men's sexual health needs effectively.
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