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Prevention Messages in Parent-Infant Bed-Sharing: Message Source, Credibility, and Effectiveness.

Jillian E Austin1,2, Chad J Nashban3, Jennifer J Doering1

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Summary

Bed-sharing is increasing despite outreach. Prevention messages vary between mothers and fathers, with physicians and grandmothers being most credible and effective, especially grandmothers, while educational campaigns were ineffective.

Keywords:
bed-sharingfathersgrandmothersprevention messagessudden infant death syndrome

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Area of Science:

  • Pediatrics
  • Public Health
  • Sociology

Background:

  • Bed-sharing prevalence is increasing despite educational efforts.
  • Understanding parental bed-sharing practices is crucial for infant safety.
  • Existing prevention messages may not be reaching all parents effectively.

Purpose of the Study:

  • Evaluate bed-sharing practices among mothers and fathers.
  • Identify sources and credibility of infant safety prevention messages.
  • Assess the effectiveness of different prevention message sources.

Main Methods:

  • Online survey conducted with 678 community parents.
  • Data analyzed using descriptive statistics and phi tests.
  • Comparison of prevention message sources and perceived effectiveness between mothers and fathers.

Main Results:

  • Comfort and ease were primary reasons for bed-sharing.
  • Mothers received messages from professionals; fathers from partners/grandfathers.
  • Physicians and grandmothers were perceived as most credible and effective sources.
  • Educational campaigns showed no evidence of effectiveness.

Conclusions:

  • Prevention message sources differ significantly between mothers and fathers.
  • Physicians and grandmothers are effective sources; grandmothers' messages were most impactful.
  • Targeted research and tailored messaging for fathers are needed.
  • Current educational campaigns require reevaluation for effectiveness.