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The Reputational Consequences of Generalized Trust.
Anthony M Evans1, Philippe P F M van de Calseyde2
11 Tilburg University, The Netherlands.
Generalized trust enhances perceptions of morality and sociability but can negatively impact perceived competence. Differentiating between trustworthy and untrustworthy groups offers independent reputational advantages.
Area of Science:
- Social Psychology
- Reputation Studies
- Trust Research
Background:
- Generalized trust influences social perception.
- Previous research has not fully explored the reputational trade-offs associated with generalized trust.
Purpose of the Study:
- To investigate the reputational consequences of generalized trust.
- To examine how different forms of trust (generalized, conditional, unconditional) affect perceived morality, sociability, and competence.
Main Methods:
- Five studies were conducted using various methodologies, including correlational analyses and controlled experiments.
- Participants evaluated individuals based on their levels of trust and discriminant ability.
Main Results:
- Generalized trust positively predicts perceived morality and sociability, but negatively predicts perceived competence.
- Conditional trustors (those who trust discriminately) are judged more favorably than unconditional trustors.
- Both generalized trust and discriminant ability confer independent reputational benefits.
Conclusions:
- Generalized trust significantly shapes social judgments, impacting perceptions of an individual's moral and social standing.
- The ability to trust conditionally, rather than unconditionally, is crucial for maintaining a positive reputation.
- Understanding these reputational dynamics is key to comprehending interpersonal judgments.
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