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Related Concept Videos

Surveys02:16

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Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
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Culture shapes how people approach attraction, choose partners, and build long-term relationships. While some preferences in mate selection appear consistent across cultures, such as men valuing physical attractiveness and women emphasizing financial resources, cultural contexts influence how these preferences are expressed and prioritized. Marriage extends beyond romantic ideals in many societies and is deeply embedded in social, economic, and religious frameworks.The Role of Culture in Mate...
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Various factors, including the type of relationship, gender, and duration of the relationship, influence the perception of desirable characteristics in others. While certain traits such as trustworthiness, cooperativeness, agreeableness, and extraversion are universally valued across all relationships, other characteristics are context-dependent and gain prominence based on specific relational dynamics.Universal and Context-Dependent TraitsTrustworthiness and cooperativeness are fundamental...
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Social comparison plays a fundamental role in the evaluation of personal success and self-worth. Rather than assessing our achievements in isolation, we interpret their significance relative to personal goals and critically in comparison to the performance of others. A grade of B in a mathematics exam might elicit pride if one's expectation was a C, yet result in disappointment if an A was anticipated or if peers achieved superior results. These comparative evaluations illustrate how both...
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Related Experiment Video

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Social Desirability Amongst Chinese Teachers.

Randall E Schumacker1, Cathy Ka Weng Hoi

  • 1Randall Schumacker, Educational Research Hall, University of Alabama, 316 Carmichael, Box 807231, Tuscaloosa, AL 35487-0231, USA, rschumacker@ua.edu.

Journal of Applied Measurement
|December 19, 2017
PubMed
Summary

The Marlowe-Crowne Social Desirability Scale (MC-SDS) measures social desirability bias in surveys. A Rasch analysis found the 20-item MC-SDS offers a meaningful measure, while the 13-item version is insufficient.

Area of Science:

  • Psychological Measurement
  • Social Psychology

Background:

  • Self-reported survey data can be influenced by social desirability bias.
  • The Marlowe-Crowne Social Desirability Scale (MC-SDS) is used to assess this bias.
  • Previous validation studies of the MC-SDS, particularly the 13-item version, have yielded questionable results in certain populations.

Purpose of the Study:

  • To evaluate the psychometric properties of different forms of the MC-SDS using Rasch analysis.
  • To determine the most reliable and valid measure of social desirability among the 33-item, 20-item, and 13-item MC-SDS versions.

Main Methods:

  • Rasch dichotomous model analysis was applied to the 33-item, 20-item, and 13-item versions of the MC-SDS.
  • Item overlap and overall measurement properties were assessed for each scale version.

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Main Results:

  • The original 33-item MC-SDS exhibited item overlap issues.
  • The 20-item MC-SDS demonstrated a reasonably meaningful measure of social desirability.
  • The 13-item MC-SDS lacked adequate item distribution and separation for meaningful measurement.

Conclusions:

  • Researchers should critically examine the factor structure of the MC-SDS when implementing it in their studies.
  • The 20-item MC-SDS appears to be a more psychometrically sound option than the 13-item version.
  • Particular attention should be paid to scale validation across diverse cultural populations.