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Using the Elaboration Likelihood Model to Address Drunkorexia among College Students
Tavis Glassman1, Peter Paprzycki2, Thomas Castor1
1a School of Population Health, University of Toledo , Toledo, Ohio , USA.
Substance Use & Misuse
|December 28, 2017
Summary
Peripheral prevention messages effectively reduced college student alcohol consumption and drunkorexia behaviors. Short, succinct messages are more impactful than complex ones for preventing harmful drinking patterns.
Area of Science:
- Psychology
- Public Health
- Behavioral Science
Background:
- College student alcohol consumption has severe consequences.
- Drunkorexia involves restricting calories or exercising to offset drinking calories.
- This study explores drunkorexia prevention strategies.
Purpose of the Study:
- To compare central and peripheral prevention messages using the Elaboration Likelihood Model.
- To assess the impact of these messages on alcohol consumption and drunkorexia.
- To identify effective communication strategies for college student behavior change.
Main Methods:
- Quasi-experimental design with 172 college students.
- Data collected via pre- or post-test measures.
- Weekly delivery of prevention messages (in-person, email, text).
Main Results:
- Peripheral messages significantly decreased alcohol consumption frequency.
- Participants exposed to peripheral messages reduced the number of drinks consumed.
- Peripheral messages also lowered the frequency of excessive drinking (more than five drinks).
Conclusions:
- Peripheral (short, succinct) messages are more effective than central (detailed) messages for preventing drunkorexia.
- Findings suggest designing brief messages for public health interventions.
- Further research is needed, but current results guide practical application.
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