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Perception of attractiveness by obesity and hair color
1Department of Marketing, University of Northern Iowa, Cedar Falls 50614.
Perceptual and Motor Skills
|February 1, 1989
Abstract:
In a study of 318 Caucasian college students, obese persons and redheaded men were seen as unattractive compared to the nonobese and other hair colors. The obesity stereotype and the hair-color stereotype appear to be evaluated separately with little interaction. The results imply that a stereotypic characteristic like obesity, which is perceived as being under a person's control, may be evaluated differently than a stereotypic characteristic independent of personal choice such as hair color.