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Creating and testing regulatory focus messages to enhance medication adherence
Ashley O'Connor1, Amy Ladebue2, Jamie Peterson2
11 20004 Iowa City VA Health Care System , Iowa City, IA, USA.
Chronic Illness
|January 19, 2018
Summary
Tailoring medication reminders using regulatory focus theory can improve patient adherence to cardioprotective drugs. Understanding patient preferences for motivational messages enhances medication adherence and cardiovascular health.
Area of Science:
- Psychology
- Cardiology
- Health Communication
Background:
- Patient adherence to cardioprotective medications is crucial for cardiovascular health.
- Regulatory Focus Theory offers a motivational framework to understand individual differences in goal pursuit.
Purpose of the Study:
- To explore the effectiveness of tailored written educational messages in improving patient adherence to cardioprotective medications.
- To understand which messages, based on individual regulatory focus tendency, resonate with patients and why.
Main Methods:
- A subset of a larger randomized control trial involving 20 veterans.
- Assessment of individual regulatory focus tendency.
- Presentation of tailored motivational messages (promotion or prevention focus).
- In-person semi-structured interviews for qualitative feedback.
- Iterative analysis using matrix and reflexive team methods.
Main Results:
- Six promotion and six prevention messages were developed.
- Five key themes emerged regarding message resonance: relatability, empowerment/control, life philosophy, provider/medication relationship, and vocabulary impact.
- Examples of resonant messages include "team up with your provider to create a combination of medications to prevent illness" and "Live your best life - Take your medications".
Conclusions:
- Motivational messages aligned with a patient's regulatory fit show potential for improving medication adherence.
- Personalized communication strategies may enhance patient engagement and lead to better cardiovascular outcomes.
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