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ewrapper: Operationalizing engagement strategies in mHealth
Blake Wagner1, Elaine Liu2, Steven D Shaw1
1University of Michigan.
Abstract:
The advancement of digital technologies particularly in the domain of mobile health (mHealth) holds great promise in the promotion of health behavior. However, keeping users engaged remains a central challenge. This paper proposes a novel approach to address this issue by supplementing existing and future mHealth applications with an engagement wrapper - a collection of engagement strategies integrated into a single, coherent model. The engagement wrapper is operationalized within the format of an ambient display on the lock screen of mobile devices.
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