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EARLY PARENTING SUPPORT AND INFORMATION: A CONSUMER PERSPECTIVE.

Alina Morawska1, Kate Weston1, Courtney Bowd1

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Summary
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New parents need tailored support, with expecting parents preferring baby care info and those with newborns seeking self-care and behavior management advice. This consumer-focused study highlights preferences for effective parenting interventions.

Keywords:
ElternschaftSäuglingeUnterstützung der ElternschaftVertrauen in die Elternschaftapoyo en la crianzaconfiance de parentageconfianza en la crianzacrianzaearly interventionfrühzeitige Interventioninfantesinfantsintervención tempranaintervention précocenourrissonsparentageparentingparenting confidenceparenting supportsoutien au parentagetransición a ser padrestransition to parenthoodtransition à la parentalitéÜbergang zur Elternschaftالانتقال إلى الأبوة والأمومةالتدخل المبكرالرضعالرعاية الوالديةثقة الرعاية الوالديةدعم الرعاية الوالدية乳児嬰兒早期介入早期干預育児育児の自信育児支援育兒信心親になることへの移行過渡為父母養育子女養育支持

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Area of Science:

  • Parenting Research
  • Developmental Psychology
  • Family Studies

Background:

  • The transition to parenthood presents unique joys and challenges.
  • Existing parenting support interventions demonstrate limited evidence of efficacy.
  • There is a recognized need for improved parental support strategies.

Purpose of the Study:

  • To investigate the needs and preferences of expectant and new parents for parenting support.
  • To adopt a consumer-focused approach to understand parental requirements.
  • To inform the development of more effective parenting interventions.

Main Methods:

  • Cross-sectional study design utilizing a purpose-built online survey.
  • Recruitment of prenatal (n=77) and postnatal (n=123) parents through diverse online and community channels.
  • Data collection on parental satisfaction with current support and interest in additional resources.

Main Results:

  • Parents generally reported satisfaction with existing formal and informal support.
  • Approximately one-fourth of parents had accessed a parenting intervention.
  • Prenatal parents favored basic baby care information, while postnatal parents prioritized self-care and behavior management topics.

Conclusions:

  • Parental needs for support evolve significantly during the transition to parenthood.
  • A consumer-focused approach is crucial for designing relevant and engaging parenting interventions.
  • Tailoring support content to specific parental stages can enhance intervention effectiveness and family engagement.