¿Es tiempo de exigir publicidad basada en la evidencia?
Salvador Israel Macías-Hernández1, Juan Daniel Morones-Alba2
1División de Rehabilitación Ortopédica, Instituto Nacional de Rehabilitación; Ciudad de México, México.
Abstract:
Claims made in current advertising for medical products is not necessarily scientifically proven, yet at the same time clinicians are required to adopt evidence-based practices and undergo periodic certifications. This is a clear contradiction. It is crucial to begin to reflect on the need to regulate information presented in the media and to place greater emphasis on patient well-being and safety instead of on third-party interests. The medical community must demand stricter regulations and evidence-based advertising policies.
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