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Related Experiment Video

Updated: Feb 14, 2026

A Conditioned Place Preference Protocol for Measuring Incubation of Craving in Rats
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Choosing to regulate: does choice enhance craving regulation?

Danielle Cosme1, Arian Mobasser1, Dagmar Zeithamova1

  • 1Department of Psychology, University of Oregon, Eugene, OR 97403, USA.

Social Cognitive and Affective Neuroscience
|February 21, 2018
PubMed
Summary
This summary is machine-generated.

Choice in emotion regulation, like controlling cravings, may not improve success. While choice activated brain networks, it slightly reduced regulation effectiveness by disrupting cognitive resource allocation.

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Area of Science:

  • Neuroscience
  • Psychology
  • Cognitive Science

Background:

  • Effective control of appetitive motivations, such as cravings, is crucial for goal-directed behavior and well-being.
  • Cognitive reappraisal is a key strategy for modulating emotional states and cravings, but its effectiveness under conditions of choice is under-explored.

Purpose of the Study:

  • To investigate the impact of choice on neural activity and success during cognitive reappraisal of cravings.
  • To examine whether Self-Determination Theory's prediction that choice enhances engagement and regulation holds true in the context of emotional regulation.

Main Methods:

  • Participants underwent functional neuroimaging while reappraising personally-craved foods.
  • Two conditions were compared: 'no-choice' (instructed to view or reappraise) and 'yes-choice' (freely chose to view or reappraise).
  • Multivariate functional neuroimaging analyses were used to assess neural activity and resource allocation.

Main Results:

  • Choice increased activity within the frontoparietal control network.
  • Contrary to predictions, choice was associated with a slight reduction in regulation success.
  • Neuroimaging data suggested that choice disrupted the allocation of limited cognitive resources during reappraisal.

Conclusions:

  • The findings challenge the assumption that choice universally enhances emotion regulation, even when engaging control networks.
  • Disruption of cognitive resource allocation appears to be a key mechanism by which choice may impair regulation success.
  • Studying upstream factors like the choice to regulate is essential for understanding and improving the control of cravings and emotional states.