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Applications of Integration to Find Consumer Surplus01:29

Applications of Integration to Find Consumer Surplus

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In microeconomics, consumer surplus represents the economic gain that consumers experience when they purchase a good or service for less than the highest price they are willing to pay. This surplus arises from the characteristics of the demand function, which links the quantity of a good to the price consumers are willing to pay. As the quantity of a good increases, the price that consumers are willing to pay for each additional unit typically decreases, resulting in a downward-sloping demand...
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Substituents on the benzene ring that direct an incoming electrophile to undergo substitution at the meta position are called meta directors. All meta directors either have a positive charge on the atom directly bonded to the ring or a partial positive charge. These groups function by withdrawing electrons from the ring through inductive and resonance effects. Consider the carbocation intermediates formed upon the addition of an electrophile on nitrobenzene at the...
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Ortho–para directors are substituent groups attached to the benzene ring and direct the addition of an electrophile to the positions ortho or para to the substituent. All electron-donating groups are considered ortho–para directors. They donate electrons to the ring and make the ring more electron-rich. The ring is therefore susceptible to the addition of electrophiles. Substituents such as amino, hydroxy, or alkoxy, containing lone pairs on the atom adjacent to the ring, donate...
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Related Experiment Video

Updated: Feb 13, 2026

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
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The dawn of consumer-directed testing.

Erica Ramos1, Scott M Weissman2

  • 1Illumina, Inc., San Diego, California.

American Journal of Medical Genetics. Part C, Seminars in Medical Genetics
|March 8, 2018
PubMed
Summary
This summary is machine-generated.

Direct-to-consumer genetic testing (DTC-GT) is growing, shifting to consumer-directed genetic testing (CD-GT) requiring clinician support. The genetics community faces challenges and opportunities in managing this evolving landscape.

Keywords:
DNA testingconsumer-directed testingdirect-to-consumer testing (DTC)genetic counselinggenetic testing

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Area of Science:

  • Genetics and Genomics
  • Personalized Medicine
  • Bioethics

Background:

  • Public interest in genetics has surged, driving growth in direct-to-consumer genetic testing (DTC-GT).
  • Regulatory limitations have shifted DTC-GT towards a consumer-directed genetic testing (CD-GT) model, where patients request tests from healthcare providers.
  • Healthcare providers often lack the specialized genetics background to manage CD-GT.

Purpose of the Study:

  • To review the history and evolution of the direct-to-consumer and consumer-directed genetic testing market.
  • To outline the current challenges and emerging opportunities for the genetics community in addressing CD-GT.
  • To explore the complexities of merging medical and non-medical genetic results for consumers and clinicians.

Main Methods:

  • Historical market analysis of direct-to-consumer and consumer-directed genetic testing.
  • Review of current challenges in clinical genetics practice related to CD-GT.
  • Identification of opportunities for genetics professionals in the evolving testing landscape.

Main Results:

  • The DTC-GT market has evolved into a CD-GT model, blurring lines with traditional clinical genetic testing.
  • Gaps exist in healthcare provider education and capacity to manage CD-GT, including raw data interpretation.
  • The increasing demand for genetic counseling may outpace the supply of genetics professionals.

Conclusions:

  • The growth of CD-GT presents both significant challenges and opportunities for the genetics community.
  • Addressing the need for provider education and genetic counseling is crucial for managing the complexities of consumer-driven genetic information.
  • The genetics profession must adapt to meet the growing demand and integrate consumer-directed testing into healthcare.