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Getting a healthy start: The effectiveness of targeted benefits for improving dietary choices
Rachel Griffith1, Stephanie von Hinke2, Sarah Smith2
1Institute for Fiscal Studies and University of Manchester, United Kingdom.
Abstract:
There is growing policy interest in encouraging better dietary choices. We study a nationally-implemented policy - the UK Healthy Start scheme - that introduced vouchers for fruit, vegetables and milk. We show that the policy has increased spending on fruit and vegetables and has been more effective than an equivalent-value cash benefit. We also show that the policy improved the nutrient composition of households' shopping baskets, with no offsetting changes in spending on other foodstuffs.
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