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Bystander Effect
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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Yolanda L Comedy1, Juan E Gilbert2,3, Suzie H Pun3,4
1American Association for the Advancement of Science (AAAS), Washington, DC, USA.
The AAAS-Lemelson Invention Ambassador program highlights inventors addressing global challenges. This paper introduces two ambassadors, Dr. Suzie Pun and Dr. Juan Gilbert, innovators dedicated to problem-solving and inspiring future change.
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