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Updated: Feb 13, 2026

A System for Tracking the Dynamics of Social Preference Behavior in Small Rodents
Published on: November 21, 2019
Diffusion with social reinforcement: The role of individual preferences
Elena M Tur1, Paolo Zeppini2, Koen Frenken3
1INGENIO (CSIC-UPV), Universitat Politècnica de València, Camino de Vera s/n, E-46022 Valencia, Spain; School of Innovation Sciences, Eindhoven University of Technology, Eindhoven, The Netherlands; and Institute of Innovation and Entrepreneurship, School of Business, Law and Economics, University of Gothenburg, Gothenburg, Sweden.
Abstract:
The debate on diffusion in social networks has traditionally focused on the structure of the network to understand the efficiency of a network in terms of diffusion. Recently, the role of social reinforcement has been added to the debate, as it has been proposed that simple contagions diffuse better in random networks and complex contagions diffuse better in regular networks. In this paper, we show that individual preferences cannot be overlooked: complex contagions diffuse better in regular networks only if the large majority of the population is biased against adoption.
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