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Efficient Proximity Computation Techniques Using ZIP Code Data for Smart Cities †.

Muhammad Harist Murdani, Joonho Kwon1, Yoon-Ho Choi2

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This summary is machine-generated.

This study introduces a new method to calculate ZIP code proximity for targeted marketing. The approach combines centroid distance and road networks, improving efficiency for smart city applications.

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Area of Science:

  • Geographic Information Systems (GIS)
  • Computational Geography
  • Spatial Analysis

Background:

  • ZIP code proximity analysis is crucial for applications like targeted marketing and smart city initiatives.
  • Existing methods often rely on simple centroid distances, which may not accurately reflect real-world connectivity.
  • The need for more sophisticated proximity metrics that consider network infrastructure is evident.

Purpose of the Study:

  • To develop and validate novel methods for computing ZIP code proximity.
  • To address two types of proximity: Ad-Hoc (between two specific ZIP codes) and Top-K (neighborhood proximity).
  • To enhance the efficiency and accuracy of spatial computations for marketing and smart city applications.

Main Methods:

  • A redefined distance metric combining centroid distance and intersecting road networks using a weighted sum.
  • Development of a general and heuristic approach for Ad-Hoc ZIP code proximity.
  • Proposal of a general approach for Top-K ZIP code proximity.

Main Results:

  • The proposed combined distance metric satisfies the properties of a distance measurement.
  • Experimental results demonstrate the effectiveness of the developed approaches.
  • Significant reduction in execution time and search space compared to naive methods.

Conclusions:

  • The novel approaches for computing ZIP code proximity are verifiable and effective.
  • The refined distance metric provides a more accurate representation of spatial relationships.
  • This work contributes to advancing smart city applications through improved spatial analysis techniques.