Related Experiment Video
Updated: Feb 12, 2026

Watershed Planning within a Quantitative Scenario Analysis Framework
Published on: July 24, 2016
Practical experiences of adopting assurance as a quantitative framework to support decision making in drug
Adam Crisp1, Sam Miller2, Douglas Thompson3
1GlaxoSmithKline, Uxbridge, Middlesex, UK.
Abstract:
All clinical trials are designed for success of their primary objectives. Hence, evaluating the probability of success (PoS) should be a key focus at the design stage both to support funding approval from sponsor governance boards and to inform trial design itself. Use of assurance-that is, expected success probability averaged over a prior probability distribution for the treatment effect-to quantify PoS of a planned study has grown across the industry in recent years, and has now become routine within the authors' company. In this paper, we illustrate some of the benefits of systematically adopting assurance as a quantitative framework to support decision making in drug development through several case-studies where evaluation of assurance has proved impactful in terms of trial design and in supporting governance-board reviews of project proposals. In addition, we describe specific features of how the assurance framework has been implemented within our company, highlighting the critical role that prior elicitation plays in this process, and illustrating how the overall assurance calculation may be decomposed into a sequence of conditional PoS estimates which can provide greater insight into how and when different development options are able to discharge risk.
More Related Videos
Related Concept Videos
Quality Assurance
Socioemotional Experience and Gender Development
Quantitative Aspects of Drug-Receptor Interaction
Self-Help Support Groups
Accessibility and Cost-Effectiveness
One of the primary strengths of self-help...
Decision Making
Automatic decision-making is fast, intuitive, and relies on gut feelings...
Decision Making: P-value Method
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...

