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Updated: Feb 11, 2026

Measuring Delay Discounting in Humans Using an Adjusting Amount Task
Published on: January 9, 2016
Temporal framing and the hidden-zero effect: rate-dependent outcomes on delay discounting
Gideon P Naudé1, Brent A Kaplan1, Derek D Reed1
1University of Kansas.
Presenting delayed rewards as specific dates, not just intervals, influences how people value them. This date framing particularly affects individuals with steeper time discounting, impacting their financial decision-making.
Area of Science:
- Behavioral Economics
- Cognitive Psychology
- Decision Science
Background:
- Human decision-making is influenced by how choices are framed.
- Time discounting, the tendency to devalue future rewards, can be modulated by presentation formats.
Purpose of the Study:
- To investigate how framing time intervals (as units vs. dates) affects delayed reward discounting.
- To examine the impact of explicitly stating reward exclusivity (zero framing) on decision-making.
- To explore rate-dependent effects of framing manipulations.
Main Methods:
- Experiment 1: 201 participants completed the Monetary Choice Questionnaire using a 2x2 factorial design (delay framing: units vs. dates; zero framing: hidden vs. explicit).
- Experiment 2: Assessed the effect of zero framing using hidden vs. explicit formats in a new sample.
- Statistical analyses included regression and examination of rate-dependent effects.
Main Results:
- Date framing, but not zero framing, showed a significant main effect in Experiment 1.
- A rate-dependent effect was observed for date framing: individuals with steeper initial discounting were more sensitive.
- Experiment 2 found a main effect of reward magnitude but not zero framing, questioning the generality of the hidden-zero effect.
Conclusions:
- Framing delayed rewards as specific dates can influence intertemporal choice, especially for individuals prone to steep discounting.
- The impact of explicitly stating reward exclusivity (zero framing) on decision-making appears limited.
- Findings suggest nuances in how framing affects financial decisions and highlight potential limitations in generalizing certain framing effects.
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