Text Messaging and Social Network Site Use to Facilitate Alcohol Involvement: A Comparison of U.S. and Korean College...

Alcohol-related content on public social networking sites (SNS) has been linked to collegiate alcohol use, but we know little about whether and how private forms of computer-mediated communication (CMC), like text messaging, are related to collegiate drinking, nor how alcohol-related CMC content and drinking are associated in non-Western cultures. We examined the ways in which private text messaging and SNS are used to facilitate alcohol involvement among U.S. (n = 575) and Korean (n = 462) college students (total N = 1037), two technologically wired cultures with prevalent collegiate alcohol misuse. Results show that college students prefer private text messaging over SNS to find parties and facilitate alcohol involvement, and this preference tends to be stronger in Korea than the United States. Private text messaging is more consistently and strongly associated with alcohol use frequency and heavy episodic drinking than SNS posts in both countries, with particularly robust associations between private text messaging and drinking in the United States. Findings underscore the role of CMCs in facilitating alcohol involvement and highlight the potential for analysis of private message content to further understand computer-mediated social processes in college student drinking.