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Are Atypical Things More Popular?

Jonah Berger1, Grant Packard2

  • 11 The Wharton School, University of Pennsylvania.

Psychological Science
|April 20, 2018
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This summary is machine-generated.

Cultural item popularity, like song success, is not random. Unique song lyrics, differing from genre norms, correlate with higher popularity, especially in lyrical-focused genres.

Keywords:
cultural successmusicnatural language processingpopularitypsychological foundations of culture

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Area of Science:

  • Cultural dynamics
  • Psychology of culture
  • Computational social science

Background:

  • Cultural item success is often attributed to randomness.
  • Previous research has not fully explored the role of item similarity in cultural popularity.
  • Understanding the drivers of cultural success is crucial for cultural evolution theories.

Purpose of the Study:

  • To investigate the relationship between lyrical differentiation and song popularity.
  • To determine if atypicality in song lyrics influences cultural success.
  • To explore the moderating effects of genre on this relationship.

Main Methods:

  • Utilized natural language processing (NLP) techniques.
  • Analyzed lyrical content from a large dataset of songs.
  • Quantified lyrical differentiation (atypicality) within musical genres.

Main Results:

  • Greater lyrical differentiation from a song's genre predicts increased popularity.
  • This effect is more pronounced in genres where lyrics are more central.
  • Differentiation in lyrical topics drives popularity, not stylistic elements.

Conclusions:

  • Lyrical atypicality is a significant factor in song popularity.
  • Cultural success is influenced by the balance between similarity and distinctiveness.
  • Findings offer insights into the psychological underpinnings of cultural trends.