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Disseminating research information through Facebook and Twitter (DRIFT): presenting an evidence-based framework
Gemma Ryan1, Hanah Sfar-Gandoura2
1Open University, Milton Keynes, Buckinghamshire, England.
Nurse Researcher
|May 3, 2018
Summary
Social media effectively engages parents of children with attention deficit hyperactivity disorder (ADHD) in clinical research. Platforms like Facebook facilitate information sharing and understanding of research findings globally.
Area of Science:
- Health Communication
- Digital Health
- Parental Engagement
Background:
- Over 1.2 billion daily active users on Facebook indicate significant online presence.
- Adults increasingly seek health information online, highlighting the potential of digital platforms.
Purpose of the Study:
- To analyze social media's role in connecting parents of children with ADHD to clinical research.
- To evaluate engagement strategies for disseminating research findings to this specific demographic.
Main Methods:
- Qualitative content analysis and observation of a Facebook group.
- Utilized Facebook Audience Insights to assess user engagement.
- Examined interaction with diverse research information formats.
Main Results:
- Over 1,100 participants from 41 countries engaged with the Facebook group.
- Various Facebook features successfully facilitated information sharing and engagement.
- Demonstrated successful national and international reach within the target demographic.
Conclusions:
- Lay users actively seek to understand clinical research.
- Social media platforms are effective channels for research dissemination.
- An evidence-based framework is provided for health researchers' communication strategies.
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