Related Experiment Video
Updated: Aug 17, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Exploristics
1Exploristics Ltd, Fourth Floor, 24 Linenhall Street, Belfast, BT2 8BG, UK.
Abstract:
Exploristics provides world-class analytics and specialized software for life sciences, with specific expertise in clinical trials, biomarkers, personalized medicine research, observational studies, medical devices, diagnostics, real-world data analytics and risk stratification. We combine robust processes with scientific principles to create streamlined, flexible solutions that ensure quality while enabling new innovative approaches. The company provides comprehensive statistical support, offering researchers high quality services and software products in statistical modeling, data analysis, visualization and study design. Exploristics has just launched KERUS™, a novel in silico simulation platform for the prospective optimization of research studies involving complex, correlated data. This platform has a user-friendly interface, enabling researchers from a range of backgrounds to improve the efficiency of biomarker discovery and development.
Related Concept Videos
Naturalistic Observations
Structuralism
Titchener's approach to structuralism was unique. He employed introspection, a method...
Evolutionary Psychology
Heuristics
People often rely on heuristics when faced with an overload of information, limited time, low importance of the decision, limited information, or when a heuristic readily comes to mind. For...
Instinct Theory
Introspection

