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Suitability of Inexpensive Eye-Tracking Device for User Experience Evaluations
Gregor Burger1, Jože Guna2, Matevž Pogačnik3
1Faculty of Electrical Engineering, University of Ljubljana, 1000 Ljubljana, Slovenia. gregor.burger@fe.uni-lj.si.
Sensors (Basel, Switzerland)
|June 8, 2018
Summary
An inexpensive eye-tracking device effectively enhances user experience evaluations for mobile apps. This technology correlates with traditional methods like questionnaires and interviews, offering a more comprehensive understanding of user interaction.
Area of Science:
- Human-Computer Interaction
- Mobile Application Design
- User Experience Research
Background:
- Ensuring a comfortable user experience is crucial in mobile application design.
- Traditional user experience evaluation relies on questionnaires and interviews.
- Eye tracking offers potential for deeper insights into user experience.
Purpose of the Study:
- To evaluate the suitability of an inexpensive eye-tracking device for enhancing user experience (UX) evaluations.
- To assess the correlation between eye-tracking data and traditional UX assessment methods.
Main Methods:
- A user experience study was conducted on the DriveGreen mobile application.
- An inexpensive eye-tracking device was used alongside the User Experience Questionnaire (UEQ) and Single Ease Question (SEQ).
- Data from eye tracking was compared with questionnaire responses and user interviews.
Main Results:
- Data from the inexpensive eye-tracking device showed a significant correlation with UEQ and SEQ data.
- Eye-tracking metrics aligned with qualitative feedback from user interviews.
- The study demonstrated the device's utility in capturing user interaction patterns.
Conclusions:
- An inexpensive eye-tracking device can successfully enhance user experience evaluations.
- Integrating eye tracking provides a more objective and detailed understanding of user behavior.
- This approach offers a cost-effective method for improving mobile app UX research.
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