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The Smile-Seeking Hypothesis: How Immediate Affective Reactions Motivate and Reward Gift Giving

Adelle X Yang1, Oleg Urminsky2

  • 11 Department of Marketing, National University of Singapore.

Psychological Science
|June 20, 2018
PubMed

Keywords:
affect displayaffective reactiongift givinginterpersonal decision makingopen dataopen materialspreference discrepancypreregistered

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