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Understanding household consumption patterns is key to reducing environmental impacts. This study introduces a new approach to identify lifestyle archetypes and their associated environmental footprints, aiding targeted policymaking.

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Area of Science:

  • Environmental Science
  • Sociology
  • Economics

Background:

  • Household consumption significantly drives economic activity and environmental impacts throughout product life cycles.
  • Effective environmental policymaking necessitates understanding household behavior and its environmental consequences.

Purpose of the Study:

  • To develop and apply a novel approach for characterizing lifestyle-induced environmental impacts.
  • To identify distinct household consumption patterns (lifestyle archetypes) and their environmental footprints.

Main Methods:

  • A two-tiered clustering approach combining Self-Organizing Maps and Ward-clustering to derive lifestyle archetypes.
  • Hybrid life cycle assessment (LCA) framework to evaluate environmental impacts of identified archetypes.
  • Application to the Swiss Household Budget Survey data.

Main Results:

  • Identified distinct lifestyle archetypes within Swiss households, revealing consumption patterns beyond general socio-economic classifications.
  • Demonstrated variability in environmental impacts across different archetypes, even within similar socio-economic groups.
  • Highlighted archetypes diverging from macro-trends, suggesting nuanced consumption behaviors.

Conclusions:

  • The proposed approach effectively captures the variability of lifestyle-induced environmental impacts.
  • Findings support enhanced understanding of diverse consumption patterns for targeted environmental policymaking.
  • The methodology offers a valuable tool for policymakers to design effective measures for specific consumer groups.