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The effects of expected reward on creative problem solving.

Irene Cristofori1,2, Carola Salvi2,3, Mark Beeman3

  • 1Department of Physical Medicine and Rehabilitation, Feinberg School of Medicine, Northwestern University, Chicago, IL, USA.

Cognitive, Affective & Behavioral Neuroscience
|June 28, 2018
PubMed
Summary
This summary is machine-generated.

Subliminal rewards, like money cues, can significantly boost creative problem-solving performance. Higher subliminal rewards particularly enhance solutions found through insight, not just analysis.

Keywords:
InsightMonetary rewardsProblem solvingSubliminal

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Area of Science:

  • Cognitive Psychology
  • Neuroscience

Background:

  • Creative problem solving is challenging to motivate.
  • Reward cues can enhance task performance, even when subliminal.
  • The impact of reward on problem-solving strategies is not well understood.

Purpose of the Study:

  • To investigate the effect of subliminal and supraliminal reward cues on creative problem-solving.
  • To determine if reward influences insight-based versus analytic solutions.
  • To explore the role of motivational processes in creative cognition.

Main Methods:

  • Forty-one participants solved 100 compound remote associate problems.
  • Reward cues (1 or 25 cents) were presented subliminally (17 ms) or supraliminally (100 ms).
  • Performance was analyzed for overall success and solution strategy (insight vs. analysis).

Main Results:

  • Higher subliminal rewards increased overall correct problem-solving rates.
  • Subliminal rewards significantly enhanced insight-based solutions compared to low rewards or supraliminal rewards.
  • No significant effect was observed on analytic problem-solving.

Conclusions:

  • Motivational processes, specifically subliminal rewards, can enhance creative problem solving, particularly insight.
  • Subliminal rewards may activate the striatal dopamine system, facilitating automatic integrative processes crucial for insight.
  • This suggests a mechanism where motivation enhances creativity without overly narrowing attentional focus.