Related Experiment Video
Updated: Feb 7, 2026

Assessment and Communication for People with Disorders of Consciousness
Published on: August 1, 2017
Self-presentational motives and public self-consciousness: Why do people dress a certain way?
John B Nezlek1,2, Emilia Mochort1, Marzena Cypryańska3
1Institute of Psychology, SWPS University of Social Sciences and Humanities, Poznań, Poland.
Objective:
This study examines the self-presentational motives underlying people's selection of their daily dress and relationships between these motives and public self-consciousness.
Method:
Participants in this study, 61 working adults, described their motives for choosing what they wore each day for 2 weeks. They also provided trait-level measures of self-consciousness, social anxiety, and self-monitoring.
Results:
Multilevel modeling analyses found positive relationships between public self-consciousness and the strength of various self-presentational motives for why people chose the clothes they wore each day. In contrast, there were few relationships between the strength of these motives and private self-consciousness, social anxiety, and self-monitoring. Participants felt better about themselves when they received compliments from others about their attire and when they were more (vs. less) satisfied with how they had dressed each day.
Conclusions:
The results suggest that dispositional public self-consciousness manifests itself in daily life in the form of motives for choosing daily attire, specifically for motives that involve self-presentation.
Related Concept Videos
Self-Presentation: Self-Monitoring and Self-Handicapping
Self-Presentation
Secondary Motives: Power Motivation and Achievement Motivation
Power motivation is characterized by the desire to influence, control, or have an impact on others. It is shaped by an individual's experiences, social environment, and cultural context. People with high power motivation are...
Secondary Motives: Affiliation Motivation and Aggression Motivation
Strategies of Self-Presentation I: Strategic Self-Presentation
Processes of Self-Presentation

