Related Experiment Video
Updated: Feb 6, 2026

09:17
Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
11.9K
Consumer genomics will change your life, whether you get tested or not
1Insitome Inc., Austin, TX, 78702, USA.
Genome Biology
|August 21, 2018
Summary
The consumer genomics industry is rapidly expanding, with over 10 million customers now genotyped. This growth signifies a mainstream shift, bringing advanced genetic innovations to the general public.
Area of Science:
- Genomics
- Biotechnology
- Personalized Medicine
Background:
- The consumer genomics sector has experienced significant growth.
- Over 10 million individuals have undergone genetic testing through consumer services.
- This expansion indicates a transition towards mainstream adoption.
Purpose of the Study:
- To highlight the maturation of the consumer genomics industry.
- To underscore the increasing accessibility of genetic technologies.
- To acknowledge the emergence of novel applications in the field.
Main Methods:
- Analysis of customer data from consumer genomics providers.
- Tracking the growth trajectory of the industry.
- Identifying emerging trends and applications.
Main Results:
- The industry has surpassed 10 million genotyped customers.
- Consumer genomics is evolving from a niche market to a mainstream phenomenon.
- Unforeseen innovations and applications are now accessible to a wider audience.
Conclusions:
- The consumer genomics industry is demonstrating substantial growth and mainstream appeal.
- Increased accessibility to genetic information is driving innovation.
- The future holds potential for widespread impact and unforeseen advancements.
Related Concept Videos
Characteristics of Life
262.0K
Biology is a natural science that studies life and living organisms, including their structure, function, development, interactions, evolution, distribution, and taxonomy. The field's scope is extensive and divided into several specialized disciplines, such as anatomy, physiology, ethology, genetics, and many more. All living things share a few key traits, including cellular organization, heritable genetic material and the ability to adapt/evolve, metabolism to regulate energy needs, the...
262.0K
Half-life of a Reaction
39.1K
The half-life of a reaction (t1/2) is the time required for one-half of a given amount of reactant to be consumed. In each succeeding half-life, half of the remaining concentration of the reactant is consumed. For example, during the decomposition of hydrogen peroxide, during the first half-life (from 0.00 hours to 6.00 hours), the concentration of H2O2 decreases from 1.000 M to 0.500 M. During the second half-life (from 6.00 hours to 12.00 hours), the concentration decreases from 0.500 M to...
39.1K
Le Chatelier's Principle: Changing Temperature
35.5K
Consistent with the law of mass action, an equilibrium stressed by a change in concentration will shift to re-establish equilibrium without any change in the value of the equilibrium constant, K. When an equilibrium shifts in response to a temperature change, however, it is re-established with a different relative composition that exhibits a different value for the equilibrium constant.
To understand this phenomenon, consider the elementary reaction:
To understand this phenomenon, consider the elementary reaction:
35.5K
Genomics
40.8K
Genomics is the science of genomes: it is the study of all the genetic material of an organism. In humans, the genome consists of information carried in 23 pairs of chromosomes in the nucleus, as well as mitochondrial DNA. In genomics, both coding and non-coding DNA is sequenced and analyzed. Genomics allows a better understanding of all living things, their evolution, and their diversity. It has a myriad of uses: for example, to build phylogenetic trees, to improve productivity and...
40.8K
The Angiosperm Life Cycle
72.6K
Plants have a life cycle split between two multicellular stages: a haploid stage—with cells containing one set of chromosomes—and a diploid stage—with cells containing two sets of chromosomes. The haploid stage is the gamete-producing gametophyte, and the diploid stage is the spore-producing sporophyte.
72.6K
The Tree of Life - Bacteria, Archaea, Eukaryotes
38.7K
The “tree of life” describes the evolution of life and the evolutionary relationships between organisms. The root of the tree is the common ancestor to all life on Earth. All other species radiate from this point, much like the branches of a tree. The numerous tips of these branches on the tree of life represent every living, or extant, species. Extinct species, which are species that no longer exist, can be found towards the center of the tree. Currently, these organisms, both...
38.7K

