The Emotional-Ambiguity Hypothesis: A Large-Scale Test
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Updated: Feb 6, 2026

Brain Imaging Investigation of the Memory-Enhancing Effect of Emotion
Published on: May 4, 2011
1Department of Human Development and Human Neuroscience Institute, Cornell University.
Abstract:
Valence and arousal are core dimensions of emotion, but the relation between them has eluded scientific consensus. The emotional-ambiguity hypothesis is the first new model of this relation to appear in some years. It introduces the novel principle that the relation between valence and arousal is controlled by a variable that is not traditionally measured: the uncertainty of perceived valence. A comprehensive evaluation of this principle was conducted using publicly available emotional word and emotional picture databases. There was compelling support for the hypothesis in both types of databases and for both positive and negative valence: The strength of the relation between perceived arousal and perceived positivity or negativity decreased linearly as valence perceptions became more ambiguous. These results explain some puzzling facts about the valence-arousal relation that figure prominently in literature reviews, and they provide a solution to the problem of how to remove arousal confounds from valence effects.
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