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Unpacking decision difficulty: Testing action dynamics in Intertemporal, gamble, and consumer choices.

Jiuqing Cheng1, Claudia González-Vallejo2

  • 1Department of Psychology, University of Northern Iowa, Cedar Falls, IA 50614, United States of America.

Acta Psychologica
|August 25, 2018
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Summary
This summary is machine-generated.

Decision difficulty involves conflict and wavering, influenced by factors like payoffs and option similarity. Numeracy, or number-related skills, reduces conflict during decision-making.

Keywords:
Action dynamicsConflictDecision difficultyNumeracyTrajectoryWavering

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Area of Science:

  • Cognitive Psychology
  • Decision Science
  • Behavioral Economics

Background:

  • Decision difficulty is a key construct in understanding choice behavior.
  • Previous models of decision difficulty have not fully captured its dynamic nature.
  • Understanding factors influencing decision difficulty is crucial for predicting choices.

Purpose of the Study:

  • To examine the two-factor structure of decision difficulty (conflict and wavering) in new domains.
  • To investigate the role of numeracy in decision difficulty.
  • To explore how contextual changes affect decision difficulty.

Main Methods:

  • Utilized mouse (cursor) movement dynamics to measure temporal and spatial decision-making data.
  • Employed decision tasks in intertemporal, gamble, and consumer choice domains.
  • Manipulated task features such as payoff sign, attribute similarity, and attribute importance.

Main Results:

  • Identified three orthogonal components of action-dynamics, with conflict and wavering reflecting decision difficulty.
  • Conflict was sensitive to payoff sign (losses increased conflict).
  • Wavering was sensitive to attribute similarity (higher similarity increased wavering).
  • Numeracy was negatively associated with the conflict component.

Conclusions:

  • Decision difficulty is multifaceted and context-dependent.
  • Action-dynamic measures effectively capture different aspects of decision difficulty.
  • Numeracy plays a role in mitigating decision conflict.