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Verbal Aggression in Animated Cartoons.

Hugh Klein1, Kenneth S Shiffman2

  • 1Kensington Research Institute, Silver Spring, Maryland.

International Journal of Child and Adolescent Health
|September 11, 2018
PubMed
Summary
This summary is machine-generated.

Verbal aggression is common in animated cartoons and its prevalence has increased. Cartoons normalize this behavior, showing it occurs for negative, positive, or no reasons across all character types.

Keywords:
animated cartoonsmedia contentmessagesportrayalsverbal aggressionviolence

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Area of Science:

  • Media Studies
  • Developmental Psychology
  • Communication Studies

Background:

  • Young children are frequently exposed to animated cartoons.
  • Animated cartoons contain messages about social behaviors, including aggression.
  • The portrayal of verbal aggression in media may influence viewers' perceptions and behaviors.

Purpose of the Study:

  • To analyze the prevalence and characteristics of verbal aggression in animated cartoons.
  • To investigate changes in the depiction of verbal aggression over time.
  • To understand the reasons and associated character traits for verbal aggression in cartoons.

Main Methods:

  • Content analysis of animated cartoons.
  • Examination of the frequency and types of verbal aggression.
  • Analysis of perpetrator characteristics and motivations.

Main Results:

  • Verbal aggression is prevalent in cartoons, second only to violence, and has increased over time.
  • Cartoons normalize verbal aggression through its frequency and lack of consistent perpetrator characteristics.
  • Verbal aggression is depicted for negative, positive, or no reasons, with certain character types more likely to use it for positive reasons.

Conclusions:

  • Animated cartoons significantly contribute to the normalization of verbal aggression in media.
  • The portrayal of verbal aggression lacks consistent patterns, potentially influencing audience perceptions.
  • Understanding these portrayals is crucial for media literacy and mitigating potential negative impacts on young viewers.