Related Experiment Video
Updated: Feb 5, 2026

07:09
Gaze in Action: Head-mounted Eye Tracking of Children's Dynamic Visual Attention During Naturalistic Behavior
Published on: November 14, 2018
11.5K
Gaze in a real-world social interaction: A dual eye-tracking study
Ross G Macdonald1, Benjamin W Tatler2
11 School of Health Sciences, University of Manchester, Manchester, UK.
Summary
Social roles influence gaze behavior during collaborative tasks. Assigning roles increased partner gaze duration and quicker shared gaze, showing social context impacts non-verbal communication.
Area of Science:
- Cognitive Psychology
- Social Psychology
- Human-Computer Interaction
Background:
- Non-verbal communication, including gaze cues, is crucial for human interaction.
- Previous research on gaze cueing often uses simplified lab settings, potentially limiting real-world applicability.
- The impact of social factors, such as defined roles, on gaze allocation in naturalistic settings is under-explored.
Purpose of the Study:
- To investigate how social roles affect gaze behavior in a naturalistic collaborative task.
- To compare gaze patterns in a task with assigned social roles versus a task without roles.
- To assess the generalizability of gaze cueing research from controlled environments to everyday interactions.
Main Methods:
- Participants engaged in a collaborative cake-making task in pairs.
- Eye movements were tracked to measure gaze allocation.
- Social roles ('Chef,' 'Gatherer') were assigned to half of the pairs; the other half had no assigned roles.
Main Results:
- Contrary to lab studies, participants spent minimal time looking at each other during the task.
- Participants frequently coordinated gaze with verbal instructions, indicating typical interaction patterns.
- Pairs with assigned social roles exhibited longer durations of mutual gaze (partner gaze) and faster shared gaze alignment.
- Listeners in the roles condition showed a tendency to look more at the speaker when receiving instructions.
Conclusions:
- Social context significantly influences gaze behavior during social interactions.
- The presence of defined social roles can enhance mutual gaze and gaze coordination.
- Findings challenge the generalizability of conclusions from static-image or highly controlled lab experiments to naturalistic social interactions.
Related Concept Videos
Social Scripts
10.3K
People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events expected in a specific setting (Schank & Abelson, 1977). Essentially, scripts are a particular kind of schema, one containing default values for the features within an event. In the restaurant example, the script's features include the props (e.g., tables, menu, food, and money), the roles to be played (e.g., customer and waiter),...
10.3K
Social Proof
32.4K
Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
32.4K
Social Exchange Theory
40.8K
We have discussed why we form relationships, what attracts us to others, and different types of love. But what determines whether we are satisfied with and stay in a relationship? One theory that provides an explanation is social exchange theory. According to social exchange theory, we act as naïve economists in keeping a tally of the ratio of costs and benefits of forming and maintaining a relationship with others (Rusbult & Van Lange, 2003).
40.8K
Social Traps
26.9K
Social traps are negative situations where people get caught in a direction or relationship that later proves to be unpleasant, with no easy way to back out of or avoid. The concept was orignally introduced by John Platt who applied psychology to Garrett Hardin's "Tragedy of the Commons", where in New England herd owners could let their cattle graze in the common ground. This situation seems like a good idea, but an individual could have an advantage. If they owned...
26.9K
Social Facilitation
36.6K
Not all intergroup interactions lead to negative outcomes. Sometimes, being in a group situation can improve performance. Social facilitation occurs when an individual performs better when an audience is watching than when the individual performs the behavior alone. This typically occurs when people are performing a task for which they are skilled.
36.6K
The Sense of Self: Reflected Self-Appraisal and Social Comparison
56.1K
According to Charles Cooley, we base our image on what we think other people see (Cooley 1902). We imagine how we must appear to others, then react to this speculation. We don certain clothes, prepare our hair in a particular manner, wear makeup, use cologne, and the like—all with the notion that our presentation of ourselves is going to affect how others perceive us. We expect a certain reaction, and, if lucky, we get the one we desire and feel good about it. But more than that, Cooley...
56.1K

