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The Placebo Effect01:54

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Using Placebo Beverages in Group Alcohol Studies.

Molly A Bowdring1, Michael A Sayette1

  • 1University of Pittsburgh, Pittsburgh, Pennsylvania.

Alcoholism, Clinical and Experimental Research
|September 25, 2018
PubMed
Summary
This summary is machine-generated.

Alcohol researchers can effectively use placebo beverages in group settings. A large study found that placebo effects on intoxication and stimulation were robust, even with suspicious participants and varying individual differences.

Keywords:
AlcoholGroupPlaceboSocial

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Area of Science:

  • Psychopharmacology
  • Social Psychology

Background:

  • Placebo beverage controls are crucial for alcohol research.
  • Limited research exists on placebo effectiveness in group settings.
  • Individual differences and group dynamics may impact placebo effects.

Purpose of the Study:

  • To assess placebo beverage efficacy in a group drinking context.
  • To examine if group members influence placebo responses.
  • To investigate the role of individual differences in placebo effects.

Main Methods:

  • 240 participants (50% male) in 80 three-person groups consumed placebo beverages.
  • Subjective intoxication, stimulation, and sedation were measured post-consumption.
  • Participants estimated the alcohol content of their drinks.

Main Results:

  • Over 99% of participants believed they consumed alcohol.
  • Significant increases in subjective intoxication and stimulation were reported.
  • Placebo responses were independent of group members and individual differences.

Conclusions:

  • Placebo beverage administration in group settings is effective.
  • Group drinking designs can be successfully employed in alcohol research.
  • Placebo responses are largely unaffected by social context and individual factors.