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Updated: Feb 4, 2026
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Published on: April 11, 2016
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Alcohol quantity and quality price elasticities: quantile regression estimates.
Robert Pryce1, Bruce Hollingsworth2, Ian Walker3
1School of Health and Related Research, University of Sheffield, 30 Regent Street, Sheffield, S1 4DA, UK. r.e.pryce@sheffield.ac.uk.
Summary
Heavy alcohol drinkers are less responsive to price increases for quantity but may switch to cheaper options. Price policies may thus be ineffective for reducing consumption among heaviest drinkers.
Area of Science:
- Public Health
- Health Economics
- Substance Abuse Research
Background:
- Excessive alcohol consumption leads to significant health and social costs.
- Alcohol pricing strategies are frequently proposed to curb excessive drinking.
Purpose of the Study:
- To analyze how alcohol consumption responds to price changes across different drinking levels.
- To differentiate price elasticities for on-premise versus off-premise alcohol purchases.
- To investigate if drinkers alter alcohol quality in response to price fluctuations.
Main Methods:
- Utilized quantile regression to estimate price and income elasticities.
- Analyzed consumption data separately for on-premise and off-premise purchases.
- Examined the relationship between price changes and alcohol quality substitution.
Main Results:
- Heavy drinkers exhibit lower quantity responsiveness to price changes.
- Heavy drinkers are more prone to substituting to lower-quality alcohol when prices rise.
- Price elasticities vary significantly across the distribution of alcohol consumption.
Conclusions:
- Price-based alcohol control policies may have limited impact on the heaviest drinkers.
- The ability of heavy drinkers to switch to cheaper alternatives undermines quantity reduction goals.
- Understanding substitution effects is crucial for designing effective alcohol policy interventions.
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