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Indulgence and Long Term Orientation Influence Prosocial Behavior at National Level
Qingke Guo1, Zhen Liu1, Xile Li2
1Department of Psychology, Shandong Normal University, Jinan, China.
Frontiers in Psychology
|October 16, 2018
Summary
This study reveals how cultural values influence prosocial behavior. Indulgence versus restraint (IVR) positively impacts giving, while long-term orientation (LTO) negatively affects helping strangers.
Area of Science:
- Cross-cultural psychology
- Sociology
- Behavioral economics
Background:
- Hofstede's cultural dimensions are linked to national prosocial behavior.
- Limited research exists on indulgence versus restraint (IVR) and long-term versus short-term orientation (LTO).
- Prosocial behavior varies significantly across nations.
Purpose of the Study:
- To investigate the impact of IVR and LTO on the World Giving Index (WGI).
- To analyze the relationship between cultural dimensions and national prosocial behavior.
- To explore interactions between IVR, LTO, and individualism versus collectivism (IND).
Main Methods:
- Analysis of the World Giving Index (WGI) data.
- Statistical examination of Hofstede's cultural dimensions (IVR, LTO, IND).
- Regression analysis and simple slope analyses to determine relationships and interactions.
Main Results:
- A positive association was found between IVR and overall WGI.
- A negative association was observed between LTO and helping a stranger.
- Interactions revealed that individualism (IND) moderates the effects of IVR and LTO on prosocial behavior.
Conclusions:
- Cultural values, specifically IVR and LTO, significantly predict national prosocial behavior.
- The interplay between IVR, LTO, and IND offers a nuanced understanding of cross-cultural differences in giving and helping.
- Understanding these cultural dimensions is crucial for explaining variations in global prosociality.
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