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Related Experiment Video

Updated: Feb 3, 2026

Cross-Modal Multivariate Pattern Analysis

Cross-Modal Multivariate Pattern Analysis

Published on: November 9, 2011

Cross-modal integration during value-driven attentional capture.

Leandro R D Sanz¹, Patrik Vuilleumier², Alexia Bourgeois²

¹Neuroscience Department, Laboratory for Behavioral Neurology and Imaging of Cognition, University of Geneva, Geneva, Switzerland; Coma Science Group, GIGA Consciousness, University and University Hospital of Liège, Liège, Belgium.

Neuropsychologia

|October 22, 2018

Summary

This summary is machine-generated.

Auditory reward cues can involuntarily capture visual attention, even when semantically unrelated. This cross-modal attentional capture by reward value is influenced by awareness and response type.

Keywords:

Attentional capture Cross-modal integration Manual Reward Saccadic

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Area of Science:

Cognitive Neuroscience
Psychology
Neuroscience

Background:

Reward is a known driver of visual attention.
Cross-modal interactions in attention are not fully understood.
Investigating how reward influences attention across different senses is crucial.

Purpose of the Study:

To examine how auditory reward cues interfere with visual attention.
To determine if reward information is integrated across auditory and visual modalities.
To explore the role of awareness in cross-modal attentional capture.

Main Methods:

Participants responded manually and with saccades to visual targets (drum/trumpet).
Irrelevant auditory distractors (congruent/incongruent instrument sounds) with associated high/low reward values were presented.
Response times were measured to assess attentional interference.

Main Results:

High-reward auditory distractors slowed manual responses to semantically congruent visual targets.
Saccadic responses showed similar slowing, but only when participants were aware of reward contingencies.
Auditory reward cues captured visual attention, overriding semantic integration.

Conclusions:

Value-based attentional capture operates across sensory modalities.
Awareness differentially modulates cross-modal attentional effects for manual vs. saccadic responses.
Findings suggest implications for brain regions involved in value-driven attention across senses.