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Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Eric Schulz1, Charley M Wu2, Quentin J M Huys3
1Department of Psychology, Harvard University.
People adapt their search strategies in risky environments by balancing exploration and exploitation to avoid negative outcomes. This adaptive behavior in risky decision-making enhances understanding of human risk assessment.
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