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Related Experiment Videos

Correlations Between Hospitals' Social Media Presence and Reputation Score and Ranking: Cross-Sectional Analysis.

Justin D Triemstra1, Rachel Stork Poeppelman2, Vineet M Arora3

  • 1Department of Pediatrics, Helen DeVos Children's Hospital, Michigan State University College of Human Medicine, Grand Rapids, MI, United States.

Journal of Medical Internet Research
|November 10, 2018
PubMed
Summary

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Hospital social media presence, including Twitter and Facebook followers, significantly correlates with US News rankings and reputation scores for both adult and children's hospitals. This suggests social media influences hospital perception or vice versa.

Area of Science:

  • Healthcare Management
  • Digital Health
  • Hospital Marketing

Background:

  • The US News and World Report reputation score is a strong indicator of hospital rank.
  • Social media platforms are increasingly used by hospitals for physician information dissemination and patient recruitment.
  • The relationship between hospital reputation scores and social media presence remains unclear.

Purpose of the Study:

  • To investigate the association between hospital social media metrics and the US News 2017-2018 Best Hospital Rankings.
  • To analyze correlations for both adult and pediatric hospitals.

Main Methods:

  • Cross-sectional analysis of hospitals ranked in the 2017-2018 US News Best Hospitals.
  • Examined reputation score, total score, and social media metrics (Twitter, Facebook, Instagram).
Keywords:
benchmarkinghospital rankinghospitalssocial media

Related Experiment Videos

  • Regression analysis controlled for hospital bed size and Twitter activity duration.

    • Main Results:

    • Significant correlations found between children's hospital reputation/total points and Twitter/Facebook followers.
    • Adult hospital reputation and total points showed significant correlations with Twitter followers, tweets, Klout score, and Facebook followers.
    • Adult hospitals also demonstrated significant correlations with Instagram followers for total points.

    Conclusions:

    • A significant correlation exists between various social media metrics and hospital reputation and overall rank.
    • Hospital social media engagement may influence reputation and ranking, or vice versa.
    • Findings highlight the interconnectedness of online presence and hospital standing.