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Updated: Feb 2, 2026

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
EpiPen price backlash comes as consumers pay greater share
Abstract:
The rise in high-deductible plans may increasingly expose drugmakers to consumer backlash that's not as easily addressed by the long-standing practice of providing coupons, discount cards and other assistance.
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