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Related Experiment Video

Updated: Feb 2, 2026

Modeling the Functional Network for Spatial Navigation in the Human Brain
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A Network Model of Goals Boosts Convergent Creativity Performance.

Franki Y H Kung1, Abigail A Scholer2

  • 1Department of Psychological Sciences, Purdue University, West Lafayette, IN, United States.

Frontiers in Psychology
|November 22, 2018
PubMed
Summary

Organizational goal visualization impacts employee creativity. A network goal model enhances convergent creativity by fostering idea integration, unlike hierarchical or sequential models.

Keywords:
creativitygoal modelsgoal regulationgoal structuremultiple goalsnetwork model

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Area of Science:

  • Organizational Psychology
  • Cognitive Science

Background:

  • Employee creativity is vital for organizational success.
  • Understanding organizational contexts that foster creativity is crucial.
  • Goal regulation and visualization are increasingly common in workplaces.

Purpose of the Study:

  • To investigate the impact of different goal visualization models on employee creativity.
  • To determine if a network goal model enhances creative performance compared to hierarchical and sequential models.
  • To explore the relationship between goal regulation and creative problem-solving.

Main Methods:

  • An experiment was conducted with 191 participants (median age 19) in 2017.
  • Participants were assigned to one of three goal model conditions: hierarchical, network, or sequential.
  • Creativity was measured, with a focus on convergent and divergent creative performance.

Main Results:

  • Participants using the network goal model demonstrated superior performance on convergent creativity tasks.
  • Convergent creativity, involving the integration of seemingly unrelated ideas, was significantly boosted by the network model.
  • No significant differences were found in divergent creative performance across the goal model conditions.

Conclusions:

  • The visualization of goals, specifically using a network model, can enhance convergent creativity.
  • Network goal models may facilitate the integration of disparate information, leading to improved creative problem-solving.
  • These findings offer insights into situational interventions for boosting workplace creativity.